Silly Wizards Guild

Magic & Mechanism

An independent guild of designers, storytellers and technologists. We solve problems, shape brands and build original experiences, bringing imagination and engineering together from the first question to the finished article. We call it Magic & Mechanism.

information design · branding · installations · digital applications · synthetic image and video production

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AI has made it easy to make more. The harder question is what is worth making in the first place.

We are most useful while that question is still open—when the brief can change and the technology can still serve the idea.

hello@sillywizardsguild.com

01 What we are building these days

Concept visualisation of the Say What local AI voice composer as white assistive dictation hardware, showing live Greek text on a colour e-ink screen
· digital applications ·
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Assistive product design · local speech recognition · Python application development

Writing by voice works well only when software understands the voice in front of it. Say What is a local Greek dictation tool being developed for people with speech impediments, breathing disorders and other disabilities that make keyboards or general-purpose dictation systems difficult. It is intended for practical and long-form work: composing letters, leaving messages and narrating books one phrase at a time.

The prototype listens for the speaker’s natural pauses instead of treating them as mistakes. Silero voice-activity detection separates speech into breath groups; faster-whisper transcribes each group in Greek; the preceding passage returns as context so new phrases can be joined into editable prose. Pause length and model size remain adjustable, existing recordings can be transcribed, and the text autosaves locally. Audio stays on the computer.

We built and tested the pipeline in Python with Tkinter, sounddevice, CTranslate2 and Whisper. The current result is a research prototype: useful enough to test with real speech, but not yet a finished assistive product. These images are concept studies for how its interface, and a possible dedicated device, could develop.

The ASTRA cabinet: a 1950s DUX television with its doors open, a figure drawn in points of light on the screen
KidButton
ASTRA · installations ·
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Installation · astronomical computation · physical interface

ASTRA is an installation that files the sky. A DUX television from about 1957, a rotary telephone dial and a computer that carries the mathematics of the heavens inside it — no feed, no network. It recomputes the true positions of the Sun, Moon and planets every sixty seconds from the Swiss Ephemeris, the dataset planetariums use. The moon waxing on the screen is waxing above the building.

You dial a date of birth, eight digits, then dial again for the matter: work, love, or the other thing. The archive compares the sky of that day with the sky overhead now and reports where the two touch. Every sentence was written in advance — composed in collaboration with an artificial intelligence during the making of the work, then edited and curated by hand. Nothing generates at the moment of consultation; the machine selects and assembles. Your date is used for one computation and then forgotten. The archive keeps files on the sky, not on you.

Artist: KidButton. The librarian’s corpus was written in collaboration with Claude (Anthropic), edited and curated by the artist.

Before the Mountains: a lone cargo inspector on a fogbound 1935 dock beside an Antarctic expedition ship
Silly Wizards Guild
Living Fiction · digital applications ·
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Narrative platform · living characters · synthetic image and film

Living Fiction is a platform for authored stories with living characters — not scripted dialogue trees, but minds with a history, loyalties, and things they will not say. You question them in your own words. What you learn depends on how you treat the people who know.

The first case, Before the Mountains, opens in 1935. An expedition is preparing to sail, a cargo inspector has drowned in the dock basin, and the committee has already agreed on its account. The file stays open for six days. Story, characters, interface and image are built as one production.

Shrimp Wrap running on a MacBook Pro against oversized Shrimp Wrap lettering
Silly Wizards Guild
Shrimp Wrap · digital applications ·
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Product design · desktop application · image processing

Shrimp Wrap is a tiny Mac app born in a moment of password-reset agony. Our usual image converter told us to change our password after a security leak. Ain’t nobody got time for that, so we did the reasonable thing and built an entire app instead.

It turns batches of PNG and JPEG files into WebP locally, without uploading anything or changing the originals. No network connection. No account. No password to forget.

A dark Fujifilm exhibition gallery with five illuminated medical-imaging campaign screens
Fujifilm
Table experience · installations ·
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Interaction design · animation · development

A touch table for Fujifilm’s MRI and CT scanners, built for ECR 2024 in Vienna. Visitors explored the machines at full scale, several at once, standing around the table rather than queueing at a screen.

We designed and developed the surface itself — the interaction model, the animation, and the behaviour under several hands at once. The hard part was the crowd, not the interface: content had to read from three sides of the table and hold up while four people used it simultaneously.

Three cream and blue FAK goat marks over a football pitch, with the central mark enlarged and the app tagline at bottom right
· digital applications ·
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Fantasy-football manager · product design · application

Fantasy football begins as a pleasant fifteen-player puzzle and quickly becomes an unpaid part-time job involving fixture spreadsheets, injury rumours, price changes and the recurring discovery that the player you benched has scored twice. FAK — Fantasy Arse Kicker — is a highly opinionated manager for people who enjoy the game but do not wish to establish a small analytics department to play it.

Connect an existing Fantasy Premier League team with its public manager ID — no password. FAK reads the published squad, players, fixtures and deadlines, then turns the week’s noise into a short brief: what changed, whether it matters and what to do before the deadline. It can propose a legal eleven and bench, captaincy, a sensible hold or a single transfer, while showing the reasoning.

FAK advises; you remain the hands. It never touches the official account or quietly detonates a Wildcard while you sleep. Coming soon: macOS first, then iOS and Android.

Spring in December title art: a vast black ovoid on a frozen river before a snowbound city
Silly Wizards Guild
SiD Animated Series · animation ·
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Animated series · world-building · music and mythology

An animated series set within the universe we originally created around the band of the same name — a world of music, mythology and mysterious Glitch Black Ovoids.

As planet Earth freezes, so do the sounds that surround us. Rivers stop rushing, cities stop humming and humanity begins slipping into a cold and silent slumber. Behind it all is Nitus, an ancient celestial being consuming the frequencies created by noise and silencing the Music of the Spheres.

Our unlikely heroes are a newly formed band who discover that when they play together, something extraordinary happens. Their instruments transform. Colour returns to the world. Ice begins to retreat. Music, quite literally, brings Spring in December.

Connecting everything is the Glitch Black Ovoid — an impossible object appearing throughout history, from Pythagoras and his discovery of the Music of the Spheres to the band’s own strange awakening. Part symbol, part puzzle, part portal to somewhere else entirely.

DotDone home screen on a black iPhone in a quiet Scandinavian gallery setting
· digital applications ·
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Product concept · UX and UI design · iOS development

Most habit trackers ask you to build a system. DotDone asks one question: did I do the thing today?

One tap records a timestamped dot. Hold to choose a named task and colour; open the calendar to see the record. The calendar is the whole visualisation — no charts, scores or dashboards competing with the answer you came for.

Built as an intentionally small, private iOS app, everything stays on the device. There are no accounts, analytics, streaks, badges or judgement. Just a trustworthy record for the low-salience routines that are easiest to forget — from taking medication and vitamins to watering the plants or feeding the cat — because the log only works when using it is easier than trying to remember.

The Toppus Trumpus deck face down beside the Merlin card, scored across six measures
Top Trumps
Silly Wizards · branding ·
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Classification system · card game · research and art direction

Our right to be called wizards has just been elevated. We’re building the definitive classification system for wizardry and creating a game based on the much loved Top Trumps. Childhood dreams can come true!

Toppus Trumpus, or as it’s now been officially renamed, Silly Wizards, brings together history’s occultists, mythological heavyweights, legendary sorcerers and assorted magical oddballs, then subjects them all to the same six sacred measures: Arcane Power, Mythic Legacy, Knowledge, Charisma, Aesthetic and Chaos. Merlin scores 100 for Mythic Legacy. Odin gets 100 for Knowledge. Thoth has a frankly disappointing 18 for Chaos. These things matter.

Part research project, part collectible card game, part completely unnecessary argument about who would beat whom, the deck keeps growing as we dig deeper into folklore, mythology, mysticism and history.

Concept visual of a turquoise SculptHer plinth in a square in Göteborg
Göteborg & Co
SculptHer · installations ·
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Proposal · city-wide AR · Göteborg’s 400th year

Walk through Göteborg and you’ll pass kings, warriors, scholars and poets cast in bronze. Thirty of them are men. Four are women.

That’s not history — that’s an editing decision. And it’s been left unchallenged for a century.

SculptHer is a live proposal to correct the record without waiting for a committee, a commission or a foundry. It would immortalise the women who built this city and those shaping what comes next — placing them on plinths in the squares and open spaces where monuments have always belonged.

Rather than copper and marble, we sculpt in code. AR markers would appear across the city. Through your phone, each plinth would come alive: a remarkable woman, her story, her place.

No permits. No bronze. No decade-long approval process. A whole gallery of women could be installed across Göteborg overnight and launched on International Women’s Day.

It would be a monument you could walk to. A map you could follow. And proof that the tools to rewrite public space are already in everyone’s pocket.

Clients
  • Bang & Olufsen
  • Coca-Cola
  • Dior
  • Finnair
  • Grolsch
  • Husqvarna
  • IKEA
  • Mercedes-Benz
  • Novo Nordisk
  • Philips
  • Polestar
  • Skanska
  • Tetra Pak
  • Volvo
Recognition
  • BAFTA
  • Cannes Lions
  • D&AD
  • EPICA Awards
  • Creative Circle Awards
  • Design Intelligence Awards
  • Danish Digital Award
  • Guldnyckeln

02 What we’re hired for

01

Moving a brand into digital

A brand that works on paper and in a room has to survive software, screens and markets. We do the strategy, the system, and the build that proves it.

02

Winning the pitch

We write and build pitches with the people who would have to deliver them, so what is promised is what can be made. Funding bids and public proposals included.

03

Putting AI to work inside the organisation

Deciding where it genuinely helps and where it gets in the way, then building the arrangement around it: sources, rules, approvals, and someone accountable for what goes out.

04

Building a creative department

Who to hire, how the work should move, what to own and what to buy. We direct it until it runs without us.

05

Getting it built

A working prototype that answers the question, or an application that ships and keeps running after we go.

06

Making something people walk into

Exhibitions, installations, live environments. The story, the space and the technology decided together, then built to survive a public that touches everything.

03 How to work with us

01

By the day

A decision that needs senior judgment in the room.

02

By the week

Embedded with your team while something takes shape.

03

By the month

Holding a function, interim, until you have hired for it.

04

One of us, or several

The job decides how many. We assemble around it, not the reverse.

05

Through your agency

Under the relationship already in place, where credit stays.

Less between you and the work.

No handoff

Creative and technical decisions are made by the same people, from the first question to the finished article. Nothing crosses a wall, because there is no wall to cross.

The job decides the team

We assemble around the work instead of fitting it into a standing structure. Some jobs are one person for a day. Some are six for a quarter. You pay for the shape the work actually needs.

Independent, with nothing to feed

No network above us taking a cut, no quota to hit, no preferred supplier list to route you through. What we recommend is what we would choose if we were paying for it.

04 For agencies

Some of our best work happens inside someone else’s team. Agencies bring us in when a pitch or project needs senior creative and technical attention. We work under the relationship already in place, and credit stays where it belongs.

In our network

Publicis · Digitas · Saatchi & Saatchi · Wieden+Kennedy · Leo Burnett · DDB · Mother · Less Rain · Space10

05 Studios

Two specialist studios, narrower than the Guild, on purpose.

They are separate entrances to the same work rather than smaller copies of it. When a job is one discipline, buying it straight from the studio is faster and costs less — fixed scope where the work allows it, and nothing routed through us that does not need to be.

When a job crosses disciplines, it comes here instead. That is the part a specialist studio is not built to hold on its own, and the reason the Guild exists at all.

Talk to us.

hello@sillywizardsguild.com

070 941 15 11