McTouch – Big Nav

Touchscreens in the restaurants, running an order process that plays rather than processes. We took McDonald’s standard ordering flow and built gamification into it, so choosing a meal became something you did rather than something you filled in.

The animations were made in McDonald’s own brand style, so the play belonged to the restaurant rather than sitting on top of it.

The same system runs in store, on the web and on tablet. Order on the screen in front of you, or preorder on your own before you arrive and pick it up at the restaurant.