The perfect kick

· campaigns ·

Editorial collage of Nike Total 90 Laser campaign material, with the yellow boot, players, precision arcs, goal and impact marks layered across a working design board

Editorial collage of Nike Scorpion campaign material, with tournament brackets, stencil portraits and torn orange, black and blue street posters

We worked with Nike Football across a number of campaigns, including Scorpion and Total 90 Laser.

For T90, the assignment was precision: make the perfect kick visible. We filmed it at 12,000 frames per second, slowing the instant of contact until boot, ball and impact became the image.

The wider work moved between product stories, player-led campaign material and street-level executions. Different campaigns, one recurring question: how do you turn the speed of football into something people can actually see?

Client: Nike Football
With: FRAMFAB / W&K
Discipline: campaigns
Scope: Campaigns · high-speed film · digital and outdoor