Branding a band

A band with a handful of rough demos and an intriguing name asked us for a logo and an album cover.

We gave them an egg. Twelve, actually: the oldest symbol of rebirth there is, each one redrawn in its own sacred geometry and turned Glitch Black, then built to turn up where nobody expected it: in games, public squares, billboards and the media, as promo for a band that hadn’t arrived yet. Behind it sat a full mythology, an animated series, a VR music video and a 3D character pipeline.