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Wiffi

A fool's scent

· campaigns ·

Wiffi is the world’s first scent-enabled wireless router, using entirely convincing Radio-Scent-Excitement™ Technology to attach a distinctive fragrance to secure WiFi networks. Instead of searching through menus, passwords and endless lists of vaguely named hotspots, you simply follow your nose.

Part router, part fragrance diffuser, Wiffi turns connectivity into something physical. A network you don’t just join, but sense — quietly filling hotels, cafés, offices and public spaces with the unmistakable scent of connection.

Wiffi. The scent of connection.

Client
Wiffi
Discipline
campaigns
Scope
April Fool · invented product · release and site