Volvo Group Magazine – AR Stories

Print isn’t dead. It just needed a little magic.

Volvo Group asked us to reimagine its quarterly magazine for the present day. Rather than replace the physical publication with another digital platform, we created AR Stories — a companion app that gave the printed page an entirely new dimension.

Readers simply pointed their phone or tablet at specially tagged stories and images. Pages sprang to life, revealing hidden layers of video, 3D animation and additional stories that could never have existed in print alone.

It turned reading into exploring — while keeping the tactile pleasure and permanence of a beautifully produced magazine at the heart of the experience.

Same magazine. More dimensions.